My journey creating this company began in 2009 when I realized there were no longer any quality
independent toy stores in and around my city providing the caliber toys I desired for my children, and
this sentiment was being echoed by many families in my community.
With every passing year I found myself saying, “Where am I going to find a quality gift that will
enrich the minds of the children I love?” Big box stores were not fulfilling this need, more
often than not only offering mass produced toys or media devices that offered the latest and greatest
technology but no means for unlocking the imaginations and creative talents of our children. This
outside-in approach to learning and playing goes against my Waldorf mommy principles and it became
imperative that I do something fast!
I have grandiose ideas of saving our children’s imaginations, giving back to our local
communities, sparing the environment and helping our world neighbors through fair trade practices.
It is my hope that you will find this company and our products in line with your values and needs for
the children in your life.